Location: Seattle (prototype) Size: 2800 sf
Ben Bridge believes jewelry is about more than just adornment. It is a means of expression, love, personality and history. Fine jewelry embodies all of these qualities and its meaning is more perfect over time. The patina and character of a piece tells a story unique to its owner. As such, Ben Bridge wanted to evolve their store experience to exude the same feel of unique authenticity, history and personality. Prospective and current customer research undertaken by the design team uncovered unmet desires for an array of staff engagement styles. Display variety to facilitate individualized experiences that recognized customers’ unique, personal stories was also a common theme. This design prototype is to be implemented in all 48 Ben Bridge stores over the next 5 years.
Two feature spaces, the Alchemy Lab and Diamond Bar, infuse the space with interactivity. The Alchemy Lab, essentially a watchmaker’s studio, elevates watch repair to theater. Here, customers can watch and engage with the watchmaker. The Lab adopts a moody atmosphere, with vintage, scissor-style lab lights and a custom-designed door constructed of 300 leather watchbands.
The Diamond Bar is a lounge-like setting that allows customers to socialize, shop, and escape from the bustle that often accompanies shopping. A leather-wrapped drink rail, upholstered casework panels and peak-a-boo display cases allow the customer to investigate and explore jewelry in a casual setting. As an homage to the past, the new store integrates an original wooden curio display cabinet into the layout, featuring a vintage diamond cutter and jewelry.