SkB was the official concept and design architect for the first ever Upstream Music Fest + Summit. For three days in May 2017, The Fest  transformed Seattle’s historic Pioneer Square into a walkable mix of over 200 emerging NW artists. The Summit was a music education conference at WaMu theater with over 40 topics and 3,000+ attendees and featured local Seattle-ites Macklemore and Quincy Jones as keynote speakers, among others.